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PRODID:-//Deutsche Messe AG//HANNOVER MESSE Export//EN
VERSION:2.0
BEGIN:VEVENT
DTSTAMP:20260331T105301Z
DTSTART:20260422T113000Z
DTEND:20260422T121500Z
SUMMARY:From Frozen Factories to Living Systems - Why Europe Must Accelerate Industrial Transformation Now - HANNOVER MESSE Event
UID:22a1ab36-1586-42b9-8d0e-638926cc011b
STATUS:CONFIRMED
SEQUENCE:0
TRANSP:OPAQUE
LOCATION:Hall 26\, Solution Lab (E43)\, Expert Stage 2
DESCRIPTION:Europe's industrial leadership is at a crossroads. While products become smarter and more software-defined\, production lines often remain rigid\, siloed\, and slow to adapt. In an era of geopolitical pressure\, global competition\, and AI-driven disruption\, incremental change and \"safe\" technologies will not keep us competitive.This duo keynote argues that the time for cautious pilots and incremental change has passed. Europe must leap toward software-defined factories\, generative and embodied AI\, and holistic transformation that unities technology\, processes\, and people. Through relatable\, and at times uncomfortable\, examples\, they will urge the audience to rethink their timelines\, investment priorities\, and change management strategies. The message is urgent and clear: to remain relevant\, we must recover lost time\, escape the perfection trap\, and embrace bold action - now. Because the future factory will not wait for us.\n\nhttps://www.hannovermesse.de/event/from-frozen-factories-to-living-systems-why-europe-must-accelerate-industrial-transformation-now/pan/42409
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